Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies allow websites to remember your preferences, recognize you when you return, and track how you interact with the site.

There are different types of cookies: session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period or until you delete them). First-party cookies are set by the website you are visiting, while third-party cookies are set by external services embedded on the site, such as analytics or advertising platforms.

In addition to cookies, we also use similar tracking technologies such as web beacons (small transparent images embedded in web pages or emails), local storage (which allows websites to store data locally in your browser), and tracking pixels (code snippets that track user behavior). For simplicity, this policy refers to all of these technologies collectively as "cookies."

Essential Cookies

Essential cookies are necessary for our website to function properly and cannot be disabled in our systems. These cookies enable core functionality such as security, authentication, and session management. Without these cookies, services you have requested (such as accessing secure areas or maintaining your login session) cannot be provided.

We use Clerk for user authentication and session management, which sets cookies with names starting with __clerk_. These cookies store your authentication state, session ID, and security tokens. They are essential for keeping you logged in as you navigate between pages and protecting your account from unauthorized access. These cookies are session-based and typically expire when you close your browser or log out.

Because essential cookies are required for the basic operation of our website, you cannot opt out of them while using our services. However, you can configure your browser to block all cookies (see instructions below), though this will prevent you from accessing certain features and may significantly degrade your user experience.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) to track website traffic, measure user engagement, analyze visitor demographics, and understand which pages and features are most popular. GA4 sets cookies such as _ga (which identifies unique users) and _ga_* (which stores session state and campaign information). These cookies are retained for up to 2 years by default.

We also use Microsoft Clarity to gain deeper insights into user behavior through session recordings and heatmaps. Clarity sets cookies including _clck (which persists a unique user ID) and _clsk (which stores session-level data). These tools allow us to see how visitors navigate our site, where they click, how far they scroll, and where they encounter issues. All session recordings are anonymized and aggregated to protect individual privacy, and we do not track personally identifiable information through these tools.

The data collected by analytics cookies helps us improve our website design, optimize content, identify technical issues, and make data-driven decisions about new features. While analytics cookies are not strictly necessary for the website to function, they provide valuable insights that enhance the overall user experience. You can opt out of analytics cookies through your browser settings or by using browser extensions that block tracking scripts.

Marketing Cookies

Marketing cookies are used to track visitors across websites and deliver more relevant advertisements. We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns on Facebook and Instagram, build custom audiences for retargeting, and track conversion events such as quote requests and booking inquiries. The Meta Pixel sets cookies including _fbp (which stores and tracks visits across websites) and _fbc (which stores the last visit from a Facebook ad click).

These cookies allow us to show you relevant ads on social media platforms based on your interaction with our website. For example, if you visit our 360 photo booth page but don't submit an inquiry, you might later see an ad featuring our 360 booth service on Facebook or Instagram. Marketing cookies also help us measure return on ad spend (ROAS) by tracking which ads lead to actual bookings, enabling us to optimize our advertising budget and focus on the most effective campaigns.

Marketing cookies typically have a retention period of 90 days. You can opt out of personalized advertising by adjusting your ad preferences on Facebook and Instagram, using browser privacy settings, or installing ad-blocking extensions. Opting out of marketing cookies will not reduce the number of ads you see, but the ads may be less relevant to your interests.

How to Manage Cookies

Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, block third-party cookies only, or delete cookies after each browsing session. Here are instructions for managing cookies in the most popular browsers:

Google Chrome: Click the three-dot menu in the top right corner, select Settings, then Privacy and Security, then Cookies and other site data. From here you can choose to block all cookies, block third-party cookies, or clear cookies. You can also manage cookies for specific sites by clicking "See all site data and permissions."

Mozilla Firefox: Click the three-line menu in the top right, select Settings, then Privacy & Security. Under the Cookies and Site Data section, you can choose Standard, Strict, or Custom tracking protection. Click "Manage Data" to view and delete cookies from specific sites. You can also check "Delete cookies and site data when Firefox is closed" to automatically clear cookies after each session.

Safari: On Mac, open Safari Preferences, go to the Privacy tab. You can choose to block all cookies or just third-party cookies. Click "Manage Website Data" to see and remove cookies from specific sites. On iPhone/iPad, go to Settings, scroll to Safari, then tap "Block All Cookies" or manage settings under "Privacy & Security."

Microsoft Edge: Click the three-dot menu, select Settings, then Cookies and site permissions, then Manage and delete cookies and site data. You can block third-party cookies, view and delete cookies from specific sites, or configure Edge to automatically delete cookies when you close the browser.

Impact of Disabling Cookies

Essential Cookies: If you disable or block essential cookies, our website will not function properly. You will likely be unable to log in, maintain your session as you navigate between pages, or access secure areas of the site. Form submissions may fail, and you may encounter error messages or unexpected behavior. We do not recommend disabling essential cookies if you intend to use our services.

Analytics Cookies: Disabling analytics cookies will not affect your ability to use our website, but it will prevent us from gathering insights into how visitors interact with our site. This means we may have less data to inform improvements to user experience, content, and site performance. While your individual privacy is enhanced, the collective loss of analytics data can make it harder for us to identify and fix issues that affect all users.

Marketing Cookies: Blocking marketing cookies will not reduce the number of advertisements you see online, but those ads will be less relevant to your interests. Instead of seeing targeted ads for photo booth services based on your visit to our site, you will see generic ads for random products and services. This also makes it harder for small businesses like ours to measure the effectiveness of our advertising and connect with potential customers who are genuinely interested in our services.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, legal requirements, or third-party services. When we make changes, we will update the "Last Updated" date at the top of this page. For significant changes that affect what cookies we use or how we use them, we will post a notice on our website homepage.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences. Your continued use of our website after any changes constitutes your acceptance of the updated policy. If you do not agree with the changes, you should adjust your cookie settings or discontinue use of our website.

Contact Us

If you have questions about our use of cookies or how to manage your cookie preferences, please contact us:

We are happy to help you understand our cookie practices and assist with any privacy concerns.